Google is phasing out third-party cookies in Chrome to protect your privacy
Tracking cookies are commonly used by advertisers to gather information about people to help deliver better targeted ads – but the information gathered can also undermine privacy. In Safari, Apple chose to simply block third-party cookies, Google says this simply encouraged advertisers and other companies to use more subversive methods of tracking.
Justin Schuh, director of Chrome Engineering, explains: “We’re developing techniques to detect and mitigate covert tracking and workarounds by launching new anti-fingerprinting measures to discourage these kinds of deceptive and intrusive techniques, and we hope to launch these measures later this year.”
Privacy Sandbox
It’s nearly six months since Google announced Privacy Sandbox, a movement to create a new open standard which would allow for targeted advertising without unnecessary invasion of privacy. Now, over the course of the next two years, the company plans to phase out support for third-party cookies in Chrome.
Read the whole article at TechRadar
